Real wireless headset market is growing rapidly
On the morning of November 20, according to a new report from research institute counter point research, the volume of real wireless headphones (that is, they are connected to mobile phones through wireless mode and there is no connection between the two headphones) increased significantly in the last quarter. In the third quarter of 2019, the global real headphone market reached 33 million units (US $4.1 billion), an increase of 22% on month.
Geographically, the United States accounts for 31% of global market sales and for the first time exceeds 10 million units in a single quarter. China has expanded significantly, growing 44% month on month in the third quarter.
Apple's airpods are still leading the category, but as competition intensifies, they are also being chased and losing some market share. Globally, apple accounted for 53% of real wireless headset sales last quarter. Just now it's down to 45%. From more than half to less than half, but the volume is still quite large.
Chinese brand Xiaomi occupies 9% of the market share of the real wireless headset category, ranking second, mainly due to the substantial growth of sales in the Chinese market. Their redmi airdots is a product of about $20. Samsung is one of Apple's main competitors in the field of smart phones. They also make real wireless headphones, but they only have 6% market share, ranking third. JBL is a traditional speaker audio manufacturer; Chinese brand Xiaxin is also eye-catching, and its F9 headphone sales mainly come from China's domestic market. As a result, Xiaxin surpassed qcy and ranked sixth in the world, becoming a new leader in low-cost products.
In this market, Apple's beats brand headphones also stand out, because their recent product, powerbeats pro, has been praised by consumers and ranks among the top five in terms of shipment.
It should be noted that since the survey is only in the third quarter of 2019, the data of the new airpods Pro has not been reflected in the results. But according to counter point research, it has a positive impact.
In recent months, Amazon and Microsoft have launched Amazon echo pads and Microsoft Surface earpads, respectively, to enter the wireless headset market. In this way, coupled with several other Chinese competitors, the real wireless headset industry is becoming more and more competitive.
Liz Lee, a senior analyst at counter point research, believes that consumers will increasingly choose real wireless headphones due to their good convenience. Under the constant promotion of manufacturers, the concept that real wireless headset is the "most useful and convenient smartphone accessory" is also rapidly spreading to consumers.
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